Social Proof Platform
Bringing the Confidence of In-Store Shopping Online
Online shopping completely lacks the ambient social energy of a physical store where you can see items flying off the shelves. To fix this, I teamed up with Data Science to build an authentic, three-tier signal system that shows real-time purchase data right on the product page, completely transforming customer confidence.
Impact: $144M Revenue
Keep Shopping For
Designing an Intelligent Homepage Re-Entry Journey
When returning customers re-entered our homepage, the site showed absolutely no memory of what they had been exploring. I designed a personalized re-entry experience that grouped their prior browsing into intuitive category cards, finding a creative way to make the layout function seamlessly inside our strict design system grid constraints.
Impact: $43M Revenue
Visual Scout
Redesigning Visual Discovery Through Gamification
It is easy to point to a style you like, but it is incredibly frustrating to try and describe that preference using text search filters. I redesigned this mobile experience around an instinctive swiping loop, using clean micro-interactions to show users exactly how the algorithm was reacting to their choices in real time.
Impact: $27M Revenue
Shower Door Selector
Balancing Great Customer UX with Supply Chain Realities
Buying a shower door online is filled with anxiety because measurements have to be perfect. While users loved the idea of a fully custom interactive designer, our supplier backend couldn't support it. I pivoted the strategy to create an elegant Guided Tab system on the listing page that gives users the exact support they need without breaking our fulfillment data.
Impact: $10M Revenue
