Hi, I'm Eric!
A UX/UI designer and storyteller who thrives in ambiguity and bridges the gap between what moves people and what they click. Expert at turning complex, technical problems into simple, high-converting digital solutions that support billions in annual revenue. A strategic, cross-functional builder who combines elite visual craft with deep data logic to align engineering teams and manage platform governance, delivering value.
Experience
Product Designer
Lowe's Companies, Inc.
2022 - Present • Remote
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Spearheaded the product strategy, experience architecture, and roadmap execution for personalized, AI-driven, and decision support products within the Recommendations Business Unit; directly supported a digital commercial ecosystem generating over $4B in annual revenue (25% of Lowes.com).
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Led the product strategy and UX design for a Digital Workbench that integrated customer insights, analytics, assortment data, competitive pricing, and workflow management into a unified platform; consolidated multiple disconnected tools into a single view, reducing manual reporting cycles by 40% and accelerating time-to-decision for digital experience improvements.
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Partnered closely with Product Management, Engineering, and Data Science to get everyone on the same page, managing team dependencies and building strong alignment to get new digital features launched and adopted smoothly.
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Led UX product strategy and interaction design for Visual Scout, an AI-powered native mobile visual search platform that increased engagement by 10%, improved conversion by 9%, and generated $27M in incremental revenue.
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Owned the end-to-end visual and behavioral redesign of Keep Shopping For (Lowe’s personalized homepage product), utilizing deep consumer experimentation and A/B testing to capture $43M in revenue.
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Led customer discovery, journey mapping, and interface solution design for the complex Shower Door Selector system, simplifying a friction-heavy buying journey to secure $10M in incremental revenue.
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Leveraged rapid high-fidelity prototyping, detailed usability testing, and data insights to validate highvalue product decisions and protect consumer experience metrics.
Digital Marketing Manager
HB Home Services, LLC.
2020 - 2022 • Harrisburg, PA
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Led the organization's digital experience strategy across web, branding, digital marketing, and customer acquisition while partnering with executive leadership to modernize the company's digital presence and create a more cohesive customer experience across digital and physical touchpoints.
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Built the company’s first digital presence and visual identity entirely from scratch, leading a full business transition that moved a traditional operation into the digital space and modernized traditional, manual workflows.
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Integrated a CRM and CMS platform directly into the website, turning a manual, phone-based intake process into an automated online booking and technician scheduling system that grew online bookings by 30%.
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Formulated and executed the training and onboarding program for the new CRM, aligning Care Coordinators, Technicians, Sales, and Management teams to minimize friction and drive smooth platform adoption.
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Shifted customer retention from snail-mail renewals to automated emails, cutting physical mail volume by 70% while improving customer response rates.
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Acted as a trusted advisor to executive leadership to align new digital initiatives, technical tools, and growth marketing workflows with overarching business goals.
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Leveraged SEO, paid search, and continuous web optimization to increase organic traffic by 30% and generate 30% more qualified, high-value commercial sales leads.
Digital Marketing Specialist
Cumulus Media, Inc.
2016 - 2029 • Harrisburg, PA
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Designed and executed digital marketing strategies for local and regional businesses, partnering with clients to create engaging web, advertising, and digital experiences that supported business growth and strengthened brand visibility.
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Led website strategy and digital marketing campaigns for local and national advertisers, balancing critical business objectives with audience needs to maximize commercial value.
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Improved overall digital campaign engagement by approximately 20% through targeted email marketing initiatives, better web user experiences, cohesive branding, and cross-channel consistency.
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Streamlined complex campaign design workflows and collaboration between sales and technical teams, reducing project turnaround times by approximately 30%.
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Functioned as an agile digital solution provider, translating diverse B2C client business challenges and user requirements into tailored, responsive web experiences and brand assets.
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Presented campaign strategies and performance insights to clients while managing multiple projects in a fast-paced agency environment.
Skills
Product Design & UI/UX: Consumer Mobile & Web App Design • Wireframing & Prototyping • User-Centered Design • Information Architecture • Journey Mapping • User Research • Future-State Capability Design
Visual & Brand Strategy: Visual Identity Design • Digital Marketing Campaigns • Cross-Channel Consistency • Typography & Layout • Content Governance • Digital Standards • Presentation Design
Research & Optimization: AI-Assisted Workflows • Behavioral Analytics • Usability Testing • A/B Testing & Experimentation • Data-Informed Design • Customer Journey Analytics • KPI Modeling Systems
Platforms & Tools: Figma (Advanced Component Libraries) • FigJam • Adobe Creative Suite Libraries • Miro • Jira • Confluence • UserTesting • Google Analytics • SEMRush • Design System Governance
Awards
My work contributed to experiences recognized by the 2025 Webby Award for Best Shopping & Retail and the 2023 Baymard Institute's Top 1% UX Award benchmark for On-Site Search, two of the most respected evaluations in digital commerce.
