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Digital Transformation & Brand Strategy
HB Home Services | 360° Corporate Overhaul
Built a company's first digital footprint entirely from scratch, moving a traditional trade business into an automated space. By integrating a seamless CRM/CMS platform, reengineering legacy workflows, and training cross-functional teams, I eliminated manual phone-booking silos and reduced expensive physical mail dependencies by 70%.
Multi-Channel Growth Strategy
Cumulus Media | Campaign Architecture & Workflow Optimization
Led website strategy, email marketing, and cross-channel digital campaigns for local and national advertisers across five distinct consumer industries. By balancing critical business objectives with target audience needs, I improved digital campaign engagement loops by 20% while cutting technical project turnaround times in half.
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