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UX/UI & Product
Great digital products don’t just add features; they eliminate friction. This work spans end-to-end product strategy, user discovery, complex personalization ecosystems, and scalable design systems built for one of the largest home improvement retailers in the world to help millions of customers move forward with confidence.
Brand & Growth
Some designers only make things look good; some marketers only make things sound right. This work does both. From launching full corporate digital footprints to managing multi-channel advertising, email marketing, and cross-platform brand consistency across five distinct industries, everything is engineered toward one clear standard: driving measurable business growth.
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