About Me
I bring simplicity to complex problems bridging the gap between what moves people and what they click.
I specialize in discovery, personalization, and decision support, and the moments where customers are most uncertain and the product has the most to prove. My work lives at the intersection of behavioral data and intuitive design, translating complex systems into experiences that feel effortless. I've led end-to-end design across e-commerce, SaaS, higher ed, and home services from defining the problem to shipping the solution.
10
Years of Experience
5
Different Industries
$200M+
Driven Revenue
Keep Shopping For
A personalized re-entry experience that restores momentum for returning shoppers. Returning customers often re-entered Lowes.com with active intent, but the homepage showed no memory of what they had been exploring. Keep Shopping For was designed to restore continuity, reduce friction, and signal recognition immediately upon return.
Impact: $43M Revenue
Visual Scout
A visual-first discovery system designed to translate instinct into intelligent recommendations. Visual Scout reimagined how Lowe's customers discover visually driven products by allowing them to react to items and receive recommendations based on taste, not filters.
Impact: $27M Revenue
